Honoring Heroes, On and Off the Track

ASE Direct – Buy American Veteran™ Fund Partners with Frankie Muniz and Reaume Brothers Racing for a Memorial Day NASCAR Tribute

 

A Weekend of Tribute, Speed, and Purpose

On Friday, May 30, the No. 33 Ford F-150—fully wrapped in ASE Direct and Buy American Veteran™ branding—will hit the track at Nashville Superspeedway, driven by actor-turned-NASCAR racer Frankie Muniz.

This nationally televised race, airing live on FS1 at 8PM ET, comes during National Military Appreciation Month—and serves as the official launch of the Buy American Veteran™ Fund: a bold investment platform built to scale veteran-owned businesses and bring American manufacturing home.

 
 

Veteran-Owned. American-Made.
Nationally Backed.

The Buy American Veteran™ Fund is a new private investment fund designed to support and scale the most promising veteran-owned companies across sectors. Veteran-focused corporations, “Made in USA” brands, and philanthropic funds are invited to be early LPs, gaining exclusive access to co-marketing rights, NASCAR media assets, and BAV™ brand licensing. Our mission:

 
  • Roll-Up Strategy:
    Combine the nation’s top-performing SDVOSBs, suppliers, VARs, logistics and facility partners under one umbrella
  • Brand Licensing:
    Power the patriotic economy through exclusive use of the Buy American Veteran™ mark
  • Federal Procurement Access:
    Unlock set-aside contracts, GSA vehicles, and IDIQ opportunities
  • Media & Movement:
    Leverage NASCAR, influencer campaigns, and merchandising to build national brand loyalty
 

Built by Veterans.
Backed by Icons.

From Hollywood to pit row, Frankie Muniz is helping champion a cause that matters. As a service-disabled veteran and lifelong entrepreneur, Bo Clift and the ASE Direct team are proud to share the spotlight for something bigger than business.

As a service-disabled veteran, this partnership is deeply personal. We’re proud to support Frankie Muniz, Reaume Brothers Racing, and all that NASCAR stands for.

— Bo Clift, Co-Founder & CEO, ASE Direct
 

It’s Time to Bet on
America’s Veterans

The BAV™ Fund bridges purpose and performance, combining real economic potential with national pride.

  • Over $700B in annual federal procurement spending
  • SDVOSBs receive priority contract access
  • "Buy American" policies are accelerating reshoring
  • Consumer demand is rising for veteran-made products and services
 
 
 

Join the Movement

To learn more about the program, get involved, or to become an investor, please fill out the form below.